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What our Purple Flag status means for Sutton Coldfield Town Centre

Purple Flag accreditation for Sutton Coldfield Town Centre has come as a result of:

  • lower crime and anti-social behaviour
  • cleaner and safer streets
  • a raised profile and improved public image
  • improved partnership working.




What is Purple Flag?

Purple Flag is an accreditation process similar to the Green Flag Award for parks and Blue Flag Award for beaches. Purple Flag status is awarded to town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.

The scheme would bring about a comprehensive set of standards, management processes and good practice examples for Sutton Coldfield at night.

Applying for accreditation sets in motion a research, training and development programme, for the town to improve its evening and night-time economy.

Collaborative working is the key to the success of receiving the Purple Flag accreditation. The scheme is already receiving practical and financial support from Birmingham City Council and BID levy payers.

How can Purple Flag benefit Sutton Coldfield?

The Purple Flag scheme helps change the negative stereotypes often associated with the evening economy.

Accreditation for Sutton Coldfield would confirm the town’s night time economy as a safe, clean and exciting place to be when the sun goes down. It is a positive initiative that indicates an entertaining, diverse, safe and enjoyable night out.

Long term benefits would include lower crime and anti-social behaviour, cleaner/safer streets, a raised profile and an improved public image and improved partnership working.

How can everyone get involved?

Do you agree or disagree with the statements below? Do you want to share your ideas? Why not get in touch?

  • Is Sutton Coldfield’s night time economy welcoming, clean and safe?
  • Is it supported by good transport links, with an appropriate form of late-night public transport provision as well as good accessible car parking?
  • Are there clear, safe and convenient pedestrian links within the centre and homewards?
  • Is there a vibrant choice on offer and a rich mix of entertainment and activities?
  • Is it a stimulating destination and a vital place to be?
  • Is the town appealing at night for all age ranges?
  • Is the town centre convenient, functional and attractive at night as well as during the day?
  • Is Sutton alive after five?

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